More Than Just a Cup, It's a "Restorative Lifestyle"
☕Every morning, millions of cups of coffee are brewed.
And just like that, millions of grams of coffee grounds are thrown away — forgotten, wasted, and silent.
One day, we looked at those discarded grounds and wondered:
Can something once forgotten be reborn?
That question became the seed of ReCup.ReCup isn’t just a cup — it’s a story of revival, of giving value back to what was left behind.
The “Re” stands for Restore — restoring not just materials, but the way we think about waste, beauty, and sustainability.
Each ReCup carries the subtle aroma of Vietnamese coffee and tea, and a gentle reminder: every small action can shape a greener habit.
🌱 The Birth of an Idea
Vietnam, the land of coffee and tea, is rich in culture — but also drowning in plastic waste.
Single-use cups are convenient, yet harmful.
Alternatives exist, but many lack either aesthetics or practicality.
So we asked ourselves:
Can sustainability be beautiful? Can “green” also be convenient?
ReCup was born from that very thought — a desire to beautify daily habits through durable, stylish, and sustainable materials made right here in Vietnam.
We believe sustainability doesn’t have to be a compromise; it can be a lifestyle of elegance, mindfulness, and restoration.
🌾 Our Philosophy: “From Vietnamese Soil, Returning to Vietnamese Soil”
At ReCup, our philosophy begins and ends with the land that raised us.
We research and develop technology to purify coffee and tea grounds, transforming them into high-quality biocomposite materials.
It’s our way of honoring Vietnamese roots — our coffee culture, our tea rituals — and turning them into something timeless.
Every ReCup is a symbol of homegrown sustainability, carrying both function and soul.
🌍 Our Mission: Redefining “Recycling”
For us, recycling isn’t just about turning waste into something new.
It’s about changing habits — transforming the act of throwing away into an act of creation.
ReCup brings together convenience, style, and the natural aroma of coffee and tea, so that every sip you take becomes a step toward mindful living.
💚 Our Commitments: Transparent. Honest. Sustainable.
1. 100% Recycled Organic Material
We collect coffee and tea grounds from trusted local partners, process them through a clean and safe method, ensuring each product is durable, natural, and beautifully unique.
2. 100% Designed for Biodegradability & Re-Recycling
At the end of its life, every ReCup can be partially biodegraded or easily reprocessed, reducing landfill burden and closing the sustainability loop.
3. Natural Aroma & Functional Beauty
Each ReCup preserves the natural color and scent of coffee or tea, while maintaining excellent thermal retention and leak-proof performance.